In today’s fast-paced and competitive world, standing out can often seem like a daunting task. However, it is often the small gestures that make the most significant impact. In both personal and professional settings, these minor acts of kindness and attention to detail can leave lasting impressions and set you apart from the crowd. Here is a great example of how a very simple gesture can make a huge impression on your customers. 

I needed a new mouse for my laptop. As I was getting weary of keep having to find desk space to move my mouse around, my solution was to get a trackball mouse. I had used one before so was aware that this would solve my problem.

It wasn’t a big deal. I didn’t plan on spending hours on researching what mouse to get. Just needed a quick purchase. Once I found one reasonably priced with decent reviews, I just bought it. As this was a relatively small purchase, I didn’t think it warranted hours of research.

Now, of course I was expecting something decent and functional but what I wasn’t expecting was the level of attention to detail I received.

The packaging was impeccable. On opening the box, I was greeted with an envelope that contained information about the company, a note from the designer of the device and a thank you note.

This completely changed my perspective on the mouse. When I bought it, I was just trying to overcome a little frustration with my workflow but on receiving the package from Protoarc, I felt like I was investing in something bigger.

Reading about the care and attention the designer put into the mouse, gave a new appreciation of the device. All of a sudden, I was handling it with care. I read all the instructions, and believe me, I never do that. I became conscious of the ergonomic design of the mouse, I recognised the softness of the clicks and fell in love with the mouse.

All of this I put down to how much care and attention went into not only the trackball mouse itself, but the packaging.

It’s safe to say that ProtoArc now not only has a customer for life but someone who will champion their brand to others just based on this experience. 

Are there opportunities within your business where you can do something similar? They might seem like small gestures to you but it might lead to your product/service leaving a big impression on your customers.